Release: Respond to USPS Proposed Rule Changes
USPS Proposes Changes to Marketing Mail Standards
The USPS is proposing a change to content principles for its Marketing Mail letters and pads which would confine the kinds of physical substance permitted as a major aspect of the mailer. The proposed changes would necessitate that Marketing Mail letters and pads contain just paper-based or printed matter—implying that no stock or merchandise could be sent as USPS Marketing Mail letters or pads. Those pieces would then be required to mail at other more costly rates.
Enormous Implications for Direct Mail
This change has noteworthy ramifications for post office based mail producers, printers and advertisers themselves. Any mailings that incorporate articles or things that could be viewed as stock or products would be influenced—including non-paper merchandise like gift vouchers, unwaveringness cards, CDs, DVDs, coins, pens or some other limited time things not made of or imprinted on paper.
The USPS asserts in its Federal Register see that these progressions would enhance benefit, lessen wasteful aspects and make the administration more steady with packages, however it is a noteworthy change for a huge swath of advertisers and non-benefits who rely upon Marketing Mail for these interchanges. These current mailings would cost altogether more under other mail orders, a genuine budgetary test for advertisers, non-benefits and different associations.
Suggestion to take action: Comment Period Now Open
Because of the huge idea of this potential change, SPC empowers advertisers, mailers and associates to react to the notice amid this open remark period. Any remarks can be submitted by means of email (at email@example.com, with the title “USPS Marketing Mail Content Eligibility”) or mail at: